Examination of contemporary strategies and professional practices in the field of graphic communication design. Graduate Seminar San Francisco State University, CA USA
Tuesday, April 5, 2011
Evolution of the Hybrid Game
We noticed that the groupings naturally bridged into each other in various ways. For example, starting with the bottom left, we grouped the images together because they were different forms of games. Moving toward the right were more forms of games with an emphasis on current technology trends. Moving upward from there were images of fashion, which also emphasizes current trends. Nearly all of our groupings had some sort of bridge that made one flow into the other.
To find a new way to look at our images, we applied a different classification system to them, grouping them this time by overall color similarities. These results may have been skewed, as some of the images were printed in black and white, though it was interesting to note that many of the black and white grouped images were also grouped together in the "classic icon" group of the last classification system.
Lastly we chose to rearrange the images by alphabetical order. For each image, we had to agree upon what the identifying characteristic was (in one word) in order to group by first letter of that word. This experiment revealed much about the hierarchy of importance in imagery, and how that can change without the affect of context.
This experiment showed us the depth of understanding that classification can bring to seemingly unrelated images. By changing the method of grouping, we were able to make new observations about the same images. Clearly classification can become an important tool for designers to examine their subjects in fresh ways.
Introductory Statement
What sort of new links and associations will we be able to find from these catalogues? How would these hybrid forms be different if other inputs had affected them? The following investigation may serve to better understand our past, define our present and speculate about our future.
Systems theory & class statement
From Mutual Causality:
The processes by which the system sustains and creates order in Fleiss-Gleichgewicht are seen as twofold. One is homeostatic, whereby the continuity of structure or pattern is maintained. The other is self-organizing, whereby the structure is modified, its organization increased. In this complexification the system moves toward greater improbability and variety. This involves a decrease in structural stability: The system, more finely tuned, is more vulnerable to physical disorganization, but this in turn is counterbalanced by a greater flexibility and capacity to adapt, process information, and cope.
Systems research shows that, starting anywhere except the thermodynamically most probable equilibrium, an open system will complexify in response to inputs from the environment. This finding has led W.R. Ashby to say that in such a system “life and intelligence inevitably develop.”
Behaviorism presents the person as motivated by tension reduction and primarily reactive; it postulates a homeostatic type of equilibrium in which rest or inactivity is the goal. If this were indeed the case, says von Bertalanffy, “life would never have progressed beyond the amoeba which, after all, is the best adapted creature in the world…[and] Michelangelo should have followed his father’s request and gone in the wool trade, thus sparing himself lifelong anguish.” In contrast to the stimulus-response (S-R) model, systems theory sees the individual as primarily active, seeking not rest but that steady state maintained by the tension of interaction, as evident in spontaneous, exploratory, and playful behavior.
Our task:
Defining design research process and the creative process
+ Tracking evolution of products/communications that we consider classic
+ Developing a process by which we can analyze examples
+ Using/seeking transdisciplinary resources and problem-solving techniques
+ Surveying answers to past problems and utilizing findings as toolkit in projecting future solutions
+ Determining elemental forms/ideas/intentions
+ Creating complexified systems by adding inputs to challenge classic constructs—examining hybrids
+ Seeking new holons from complexified systems
+ Cataloging/re-cataloging as a tool to explore systems from multiple perspectives
+ Seeking points where tension of interaction occurs, and applying those points to new systems